Topeka, KS – (November 21, 2005) – The PR Collective’s Affiliate in Kansas, TalonPR, Inc., has been retained by Earthcomber, whose mobile software application connects people with their favorite things using the mobile devices they already carry.  TalonPR will promote a new mobile “printing press” technology to the publishing industry and mobile device users alike.
 Earthcomber (www.earthcomber.com) offers a mobile publishing platform called “Spot Guides” that enables publishers to put their content onto mobile devices and allows users to find points-of-interest that are near them as they move about. Earthcomber has already partnered with a number of publishers of traditional text and location-based content—including Exxon Mobil's Mobil Travel Guides (the company's first venture into electronic publishing), Avalon Publishing's Moon Metro series, and the Where to Wear insider fashion shopping guides by Fairchild & Gallagher. These works, installed as Earthcomber Spot Guides on Palm OS handheld phones and PDAs, let users customize their interests – and how far to search for each one – and then alert them when they come within a certain distance or nearby any location that has one or more of their personal favorites in food, shopping, public places, natural features, historic sites or private pursuits.
TalonPR has been retained to promote this technology to the publishing industry and the consumer market. The agency will coordinate with the marketing/PR staff at publishing companies to promote their own Spot Guides and coordinate all communications to the media on behalf of Earthcomber—including broadcast, print and online outlets.
The PR Collective is a unique public relations company combining the reach and resources of a large conglomerate firm with the attention to clients, innovative thinking, and cost-conscious approach of boutique agencies.  Clients can tap the resources of a single Affiliate or benefit from a centrally-coordinated, custom-built team of experienced public relations professionals.  This “collective approach” allows the PR Collective to craft and implement cost-effective public relations strategies reaching a narrow demographic in a single city as easily as it can get the word out across the country to a broadly defined target audience.  For more information, visit www.theprcollective.com.

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